American country singer/songwriter Carrie Underwood has teamed up with BODYARMOR, starring in the debut campaign for its low-calorie LYTE drink, opposite NBA star James Harden.

The Cry Pretty hitmaker commented 'I'm a firm believer that what you put into your body matters, so the fact BODYARMOR LYTE is made with no artificial flavours, sweeteners and no colours from artificial sources, is important to me... While music will always be my first love and priority, I'm so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand'.